De Bacci Noble Family attended the launch of the German luxury brand SOA in the Middle East. The event took place in Palazzo Versace, Dubai.
The grand event was attended by a number of outstanding fashion designers, models, artists, influencers, car collectors and cigar aficionados.
Founded by Anett Wierz, SOA (Secret Of Attraction) was born from a key decorated with a 18 carat gold and diamonds, where the key represents the Law of Attraction. This power brought Anett and her diamond key from Frankfurt, where SOA’s story began, to Dubai.
Today, SOA is a luxury umbrella brand that offers a unique blend of luxury products, including jewelry, high fashion and highest quality cigars.
I extend our warmest congratulations to the founders of this unique brand that will surely conquer many more hearts. Every heart has a key; the art of life is to find the right one.
Countessina Anna De Bacci
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Congratulations Dearest Countess Elena De Bacci and Countessina Anna De Bacci
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Congratulations on the launch of an impressive brand.
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